Gerrit Haaland, Brand Storyteller

About Me

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I am an award winning director and writer for brand stories and corporate content beyond the traditional TV commercial. My passion is storytelling – I have this urge to explore stories deeply and to present complex topics in an entertaining way. Typically, this takes a bit longer than the thirty second TVC timeframe. I do believe that corporate films are better when they are not extended commercials, and find a more profound narrative voice.

I have embraced a wide variety of formats as a director, sometimes moving beyond traditional film to interactive showroom installations or live events in football stadiums. Yet, a core body of work has emerged, with two recurring favorite forms. I have been given the opportunity to create several brand visions, fictional glimpses into the future of a brand or technology. On the other end of the spectrum, I absolutely love the corporate documentaries that are a staple of my work, where I can follow my drive to learn and understand new things.

Looking ahead in 2020, I see the "new normal" as a great challenge for brand storytelling. With restrictions on mobility and gatherings, we will need to create more and better online alternatives. I see a great future for virtual tours and interactive experiences. With significant experience in these fields, I am looking forward to help bringing brand communication to the next level in the time to come.
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I am an award winning director and writer for brand stories and corporate content beyond the traditional TV commercial. My passion is storytelling – I have this urge to explore stories deeply. Typically, this takes a bit longer than the thirty second TVC timeframe. I do believe that corporate films are better when they are not extended commercials, and find a more profound narrative voice.

I have embraced a daunting variety of formats as a director, at times moving beyond traditional film to interactive showroom installations or live events in football stadiums. Still, a core body of work has emerged from that, with two favorite forms recurring. I have been given the opportunity to create several brand visions, fictional glimpses into the future of a brand or technology. On the other end of the spectrum, I absolutely love the corporate documentaries that are a staple of my work, where I can follow my urge to learn and understand new things.

Looking ahead in 2020, I see the "new normal" as a great challenge for brand storytelling. With restrictions on mobility and gatherings, we will need to create more and better online alternatives. I see a great future for virtual tours and interactive experiences. With significant experience in these fields, I am looking forward to help bringing brand communication to the next level in the time to come.

AWARDS

• International Hamburg Short Film Festival, Audience Award 1997

• International EMMY Award for Best Documentary 2003

• Intermedia Globe Gold (multiple)

• Intermedia Globe Silver 2008

• BOB - Best of Business Award, Silver 2009

• IF Communication Design Award 2009

• World Media Festival, GRAND Award 2010

• German Award for Business Communication (dpwk) 2010

• German Design Award, Gold 2011

• Corporate Media Award – Award for High Standard 2013